Excerpt from brochure:
RESPECT THE RINGS & SUPPORT THE GAMES
Guidelines and restrictions for using Vancouver 2010 intellectual
YOUR SUPPORT. YOUR OPPORTUNITIES. YOUR GAMES.
Broad community support throughout British Columbia was key to
Vancouver's successful bid to host the 2010 Winter Olympic Games.
Immediately after the International Olympic Committee announced
the winner on July 2, 2003, that support continued to grow.
The Vancouver Organizing Committee (VANOC) is responsible for
organizing, financing, and staging the games. Every day, VANOC
receives requests from corporations, small businesses, and community
groups, all of them interested in learning the same thing:
How can we get involved in promoting the 2010 Olympic Winter
VANOC greatly appreciates and will need ongoing support from
the community to host a well-organized and financially successful
Winter games in 2010. Numerous community initiatives are being
developed and will be announced in the coming months. However,
your support can begin by understanding and respecting the value
of Olympic intellectual property.
WHAT IS OLYMPIC INTELLECTUAL PROPERTY?
All of the registered names, phrases, logos, and designs related
to the 2010 Olympic games are collectively referred to as "Olympic
Intellectual Property" or more commonly as "the Olympic brand."
Their use is carefully controlled, and is available only through
the purchase of licenses and/or written permission from VANOC,
or in some circumstances from either the Canadian Olympic Committee
(COC), or the International Olympic Committee (IOC).
WHY IS THE OLYMPIC BRAND SO VALUABLE?
Canadian and international companies are prepared to invest millions
of dollars for the exclusive rights to use the Olympic brand in
their promotional campaigns. VANOC is responsible for negotiating
those exclusive agreements, and will use the money to stage the
games. An estimated 40% of VANOC's operating budget will come
from sponsorship agreements.
WHY MUST VANOC LIMIT ACCESS TO THE OLYMPIC BRAND?
Companies participating in the Vancouver 2010 Games marketing
program must be confident they are investing in something that
is not available for free. Any illegal, unauthorized use of the
Olympic brand could greatly diminish VANOC's ability to raise
sponsorship dollars. This is an important issue for all British
Columbians: any surplus sponsorship dollars generated by VANOC
will go towards the training of future Canadian Olympians, but
any deficit would be covered by the provincial government.
WHAT EXACTLY IS CONSIDERED OLYMPIC INTELLECTUAL PROPERTY?
Olympic Symbols and Marks including the words "Olympics" and
"Olympiad", images of the Olympic rings and torch, and the Olympic
motto "Citius Altius Fortius." Olympic Logos including the Vancouver
2010 bid logo and the official logo (currently being designed).
Trademarked Words and Phrases including: 2010; Vancouver 2010,
Whistler 2010, and Winter Games. Logo updates and a more comprehensive
list of items are posted at www.vancouver2010.com/oip
WHO WILL BE ALLOWED TO USE THE OLYMPIC BRAND?
Licensed Corporate Sponsors will be permitted commercial use
under terms set out in their sponsorship agreement.
Not-for-profit Community Organizations that are working to develop
strategies related to the Vancouver 2010 Games may apply to VANOC
for written approval to use some Olympic Intellectual Property.
Educational Institutions, including public libraries, media centres
and museums, are exempted from the general prohibition against
use of Olympic Intellectual Property if it is used for related
educational activities, such as the study of Olympic ideals. However,
use of the Olympic brand to imply an official connection with
the Olympics or to promote paid-attendance events would require
written consent from VANOC.
Media is permitted to use Vancouver 2010 trademarks and logos
and Olympic terminology within informational & editorial coverage.
Any marketing or promotional context which would imply a commercial
association with the Vancouver 2010 Games, without approved consent,
is not allowed.
I DON'T FIT INTO THOSE GROUPS BUT I STILL WANT TO SUPPORT THE
GAMES. WHAT CAN I DO?
You will be supporting the Vancouver 2010 Games by NOT engaging
in the illegal use of Olympic Intellectual Property. Any illegal
use of the Olympic brand can weaken VANOC's ability to raise sponsorship
dollars to fund the games. Without written consent from VANOC,
it is illegal, for example, to post the Olympic logo on private
or commercial websites, signage, or written materials.
That said, VANOC is very grateful for your support and enthusiasm
for the Vancouver 2010 Games, and will be announcing many initiatives
which will enable you to get directly involved, such as selling
official Olympic merchandise, joining the VANOC team, or volunteering
at the 2010 Games.
We invite you to stay tuned and stay enthused as Vancouver and
Whistler prepare to host the biggest international sporting event
in the world.
WHAT IF SOMEBODY USES THE OLYMPIC BRAND WITHOUT CONSENT?
VANOC's intent is to protect the Olympic brand in order to raise
sponsorship dollars needed to host the games. Trademark infringement
is against the law and we are asking the community to respect
the Olympic brand. VANOC is prepared to take legal action in order
to protect its property.
HOW DO I APPLY FOR APPROVAL TO USE THE OLYMPIC BRAND?
Corporate sponsorship application packages will be made available
late in 2004. More detailed information packages are also being
created for non-profit organizations, educational institutions,
and the media.
The best way to stay informed is to visit our website: www.vancouver2010.com