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    Lawson Lundell
   
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Insolvency. Bankruptcy. Messy business failures. A Vancouver law firm was looking to position themselves as experts in a complicated field.

The challenge was to use non-traditional imagery (i.e.: no shot of lawyers examining a set of books) yet play it straight and simple; after all there's nothing funny about going out of business.



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Excerpt from advertisement:


We're there to help

When your company faces insolvency or a related business crisis, you will need experienced, proactive legal counsel. In Western Canada, many firms instinctively reach out to Lawson Lundell.

We've become the first choice for companies looking to effectively resolve a difficult situation quickly and with the most favourable arrangements possible. The Lawson Lundell insolvency group has an enormous depth of experience acting for corporate and individual debtors, secured and unsecured creditors, trustees and receivers.

Our long affiliation as counsel for two major Canadian banks serves you well, and with particular expertise supporting the resource and agricultural industries of BC, Alberta and the North, Lawson Lundell knows the territory like nobody else.


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