RESULTS :: the company story

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    Future Shop
2000 Annual Report

In 2000 there was a great buzz at Future Shop's head office. The company had rolled over all the major competition in Canada and was being wooed by Best Buy, its massive U.S. counterpart. The mood was upbeat and so was the Annual Report.

A lot of people contributed to this project. My task was to write an article explaining why a string of astonishing developments (HDTV) and whole new lines (MP3 players) had the company 'Riding The Digital Wave'.

Surf's Up!